Rooted in Taiwan, 85ºC has thrived over the last decade with its delicious pastry. To gain a more international and younger clientele, the company decided to renew its brand identity system, including packaging, product photos, staff uniforms and shop spaces. Energetic red, heart-warming grey and various stripe arrangements turn this brand into a modern, international and friendly one. The“85 Family” mascots have also been created to bring new energy to the stores.
十年來85ºC以蛋糕烘焙扎根台灣，為了讓品牌發展更國際化和年輕化，全面打造新的品牌形象，從品牌識別，包裝系統，產品攝影，制服，到空間形象進行整體規劃。以充滿朝氣的紅色和溫暖的暖灰色搭配豐富的線條組合，營造現代、國際又親民的品牌形象，同時打造「 85一家」公仔，為品牌注入全新元素。
