开山十八般白酒／KAISHAN 18 Chinese Spirit

开山十八般白酒／KAISHAN 18 Chinese Spirit

客户 ｜火山酿造

行业类别 ｜白酒

设计项目｜瓶身、包装盒

时间 ｜ 2018

地点｜ 北京－上海

Customer | VOLCAN

Industry Category | White Wine

Design project|bottle, packing box

Time | 2018

Location | Beijing-Shanghai

开山十八般新派白酒，融合了金酒的酿造方法，包装让饮用者仿佛身处在梦幻般的蓝色与宁静的山景中品尝一般。产品将“龙脉”天山3D数字化后呈现在琉璃瓶底。山形呈现出幻变的蓝色，但那不是山形上的颜色，是瓶肩上的蓝色渐变映射在平底水晶山上的光晕。十八棱的玻璃瓶身，有力的暗喻了“十八般”的主题。盒子打开之后会像宝莲灯一样绽开。书卷式不对称的酒标、敦煌式的抽象纹样，中式传统的木质塞子与玻璃材质之间的对比，浑然天成的蓝色琉璃山，打破了传统白酒的俗套印象，显示出蕴藏于白酒的天人合一式的中式美学。

KAISHAN 18 Chinese Spirit, allows the customer to drink a dream with the blue and tranquil mountain scene. The blue gradient on the shoulder would reflexing blue aura on the crystal mountain(Dragon mountain of China, Tianshan). Together with the Lucid pattern on the box abstracted from Dunhuang cave painting, the wood Chinese traditional stopper as a contrast, the design shows an heavenly peace of Chinese Aesthetic. The label inspired from Chinese painting hand-roll and the asymmetry structure of the label is unique.

The cutting surface of the bottle also make the mountain look different in different aspect, which is written in the Chinese old Poem(横看成岭侧成峰, mountain looks different in different aspect).The flavor of KAISHAN different from the old style, it combines the procedure of Gin, thus the design is also a new fresh for the Chinese traditional spirit market.